Houston Rodeo for Military Veterans

A Guide to Veteran Benefits at the Houston Livestock Show and Rodeo - Supporting Our Heroes

The Houston Livestock Show and Rodeo has long stood as a proud supporter of our military veterans, weaving a rich tradition of gratitude into the fabric of this iconic Texas event. Let's explore both the historical significance of veteran support at the Houston Rodeo and practical tips for veterans to maximize their rodeo experience.

Military Appreciation Day March 5th, 2025

Armed Forces Appreciation Day honors the brave men and women for their service in the U.S. military. Visitors are encouraged to come out, dress in red, white and blue, and show appreciation for the troops, past and present.

The first Family Wednesday also falls on Armed Forces Appreciation Day. We offer free admission to NRG Park grounds to the following:

Actively serving military members in uniform and with a current military ID, plus four of their family members
Spouses of actively serving military members currently deployed with a dependent ID, plus four of their family members
Veterans, plus four of their family members
Rodeo/Concert tickets sold separately

A Legacy of Honor: Veteran Support Through the Years

Armed Forces veterans at the 2023 Houston Rodeo (U.S. Army photo by Staff Sgt. Yesenia Barajas) *(Photo Credit: Staff Sgt. Yesenia Barajas)*

Since its inception, the Houston Livestock Show and Rodeo has demonstrated unwavering support for our military veterans. The relationship between rodeo and military service runs deep in Texas culture, with many cowboys having served in various branches of the armed forces.

In past years, the rodeo has honored veterans through various initiatives including:

- Armed Forces Appreciation Days, featuring special ceremonies and tributes

- Military-themed performances, often including ceremonial flag presentations

- The opportunity for veteran-owned businesses to participate in vendor programs

- Special seating sections dedicated to military members and their families

- Partnership programs with local veteran organizations

For veterans planning to attend the rodeo, here are key strategies to maximize your experience:

Before You Go

Who is performing? Remember to refer to the entertainment lineup before you head out to the Rodeo. Learn more on the Houston Rodeo website.

Start your planning early by:

- Keeping your military ID or DD-214 readily available

- Following the rodeo's social media channels for veteran-specific announcements

- Signing up for veteran newsletters if available

- Connecting with local veteran organizations that might have additional access to benefits

At the Event

Do you know where to park? Find out more about parking from the Houston Rodeo website.

When you arrive:

- Visit the information booth first to learn about any special veteran programs or events that day

- Ask about veteran-specific entrance gates or parking areas

- Inquire about special seating sections or viewing areas

- Check for veteran discounts at food and merchandise vendors

Armed Forces Appreciation Day - March 5th, 2025

Armed Forces Appreication Day Activities:

Displays with representatives from all branches located on NRG Parkway near the Kroger gate as well as between NRG Stadium and NRG Astrodome.
JROTC presentation by local high schools starting at 11 a.m. at the Junction Stage, presented by Woodside Energy that includes:
- Cullen Middle School
- Scarborough High School
- Sam Houston Math, Science and Technology Center
The Red, White and Blue Salute to the Military Ceremony will begin at 5 p.m. at the Junction Stage including the following:
- National Anthem played by the “US Marine Corp Band”
- A mass joint service swearing-in. Approximately 500 recruits will participate.
- Flyover
25,000 red, white and blue Stadium glow stick giveaway
National Anthem will be performed by Tracy Labrech
Celebrating 50th anniversary of Vietnam War Commemoration as well as celebrating the 250th Anniversary of Army, Navy and Marines
The U.S. Army Special Operations Command 7th Special Forces Group located at Elgin Air Force Base in Florida will rappel inside the Stadium prior to the concert
2025 Honor Board

Making Connections

The rodeo presents unique networking opportunities for veterans:

- Look for veteran-owned vendor booths

- Connect with other veterans at designated gathering areas

- Participate in veteran-specific events and ceremonies

- Engage with veteran service organizations that often maintain a presence at the rodeo

(Left to right) Veterans Robert Billareal, Robert Schief and Chester Hensley attend the 74th annual Pasadena Livestock Show in Pasadena, Texas. (Dept. Veterans Affairs)

Tips for Year-Round Engagement

The relationship between veterans and the Houston Rodeo doesn't have to end when the event does:

- Join veteran-focused rodeo committees

- Volunteer for future events

- Stay connected through social media and newsletters

- Participate in off-season veteran programs and events

Community Impact

The partnership between the Houston Rodeo and veteran community extends beyond the event itself. Through various initiatives, this collaboration has:

- Created employment opportunities for veterans

- Raised awareness about veteran causes

- Generated funds for veteran support programs

- Strengthened the bond between civilian and military communities

2022 Rodeo Armed Forces Appreciation Day
Houston Texans Athletes and Cheerleaders visited with Soldiers and their families to thank them for their service. Each year the Houston Livestock Show & Rodeo invites hundreds of military service men and women to the Rodeo for a day of honoring their sacrifice for our country.

Looking Forward

While specific benefits and programs may vary year to year, the Houston Livestock Show and Rodeo's commitment to veterans remains steadfast. Veterans planning to attend should:

- Check official channels for current year benefits

- Register early for special programs

- Stay flexible as programs evolve

- Share experiences with fellow veterans

The Houston Livestock Show and Rodeo's support of veterans represents more than just discounts or special access – it's a celebration of service and sacrifice that has become integral to the event's identity. Whether you're a first-time attendee or a seasoned rodeo veteran, the experience offers unique opportunities to connect, celebrate, and continue serving the community.

Remember to verify current benefits and programs through official channels, as offerings may change from year to year. The rodeo's commitment to veterans, however, remains as strong as ever, ensuring that those who served will always have a special place in this celebrated Texas tradition.